Who We Are

The automation and AI software is improving at a light speed rate. SME outdoor/sports businesses who do not have the manpower or funds to dedicate to implementing these systems internally are being left behind in this revolution.

It’s difficult to understand what new technology is out there, let alone understand how to implement it into your business so you actually benefit.

As co-founders of Foreline, we both love being outdoors and are involved in all kinds of extreme sports: kitesurfing, climbing, windsurfing, skiing, hiking… just to name a few. We decided to combine our passion and our knowledge to improve the businesses which make our passions possible.

Dom Stoddart
Co-founder & Commercial Lead

Dom Stoddart smiling for a selfie on a hiking trail between tall, rocky mountains with moss and patches of grass, surrounded by fog.

Hello! I’m Dom and I'm obsessed with how outdoor and sports brands actually run, grow, and get stuck.

My background is in the gear itself: I studied Sports Technology at Loughborough, started out laminating composites for hockey, and spent years as an engineer and partnerships lead in sports protection, taking products from concept to market. Along the way I saw the same issue plague different founders and brands. The product was rarely the problem, it was a messy stack of tools and processes which accumulate to a lot of time wasted navigating it all and ended up hindering any scaling possibilities.

That's what Foreline fixes. I bring the commercial and product side, understanding how these businesses really operate, while Imre builds the systems that take the weight off. Between us, we cover the whole problem.

Imre Gerrits
Co-founder & Technical Lead

Imre Gerrits smiling, sitting inside a cafe with a glass display case behind him containing baked goods and chalkboard menus.

Hi there! My name is Imre Gerrits, my academic background includes having an Electronic Engineering Masters and an MBA. I started Foreline because I’m an ex-international hockey player and love the extreme sports like kitesurfing, windsurfing and skiing.

I started out teaching business owners how to build better systems for themselves. But I quickly realised the problem wasn't knowledge, it was time. Small and growing brands know these tools could transform how they work; they just don't have the hours to learn and implement them while running everything else.

So together with my co-founder Dom, we decided to do it for them and to focus on the world we love. Foreline combines our technical background with a genuine passion for the outdoors, helping the brands shaping that world spend less time on operational drag and more on what they do best.