Automated Product Image Labelling
Client: Premium technical outerwear brand
The problem
Every season brings a new catalogue - and with it, thousands of product images that need to be sorted, renamed, and organised before anything can go live. For a growing brand, this was days of slow, manual work: a team member sifting through folders by hand, matching images to products, and labelling files one by one. It was repetitive, error-prone, and pulled people away from the work that actually grows the brand.
What We Built
We built a system that recognises each product from its imagery and labels and organises the files automatically.
All that is needed is a set of reference images for our program to recognise. Then the query images are compared to the reference images, sorted, matched, and named correctly to the right product. No manual sorting, no spreadsheet cross-referencing, no rebuilding the same file structure every season.
Result
What used to take days now takes minutes. The brand's team reclaimed hours of work per launch and removed an entire category of manual admin from their season prep - freeing them to focus on product, photography, and the next drop.
Reference Images
Matched Images
